EXCLUSIVE EXPERIENCES.

Get in on the action and discover all our events inside the Urban Store, from our new product launches to events created in collaboration with our partners, starred food experiences and much more.

01. Launch Event New BMW i4
March 9, 2022
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02. CME Accredited Course "Dialogues in sleep medicine"
April 9, 2022
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03. AS LUISS Sport Talk - "Energy"
April 14, 2022
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04. Learning Drink - "Sustainability in Business. Strategy and Planning"
April 20, 2022
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05. Chocolate Tasting by Fabrizio Fiorani
May 17, 2022
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06. The Perfect Carbonara
May 27, 2022
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07. AS LUISS Sport Talk Event - "Digitization"
June 16, 2022
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08. WE COOK TOGETHER by Fabrizio Fiorani
June 26, 2022
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09. Preview New BMW iX1
July 5-9, 2022
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10. New BMW 7 Series Launch Event
September 13, 2022
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11. Launch Event New BMW X1
September 28, 2022
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12. AS LUISS Sport Talk - "Sustainability in Motion"
October 28, 2022
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