Launch Event New BMW i4
March 9, 2022
On March 9, BMW Rome held the launch event for the New BMW i4 at its renovated, high-tech Urban Store on Via Barberini.
Event moderator Serena Autieri introduced the evening by introducing BMW Rome General Manager Gianluca Durante, BMW Italy Marketing Director Carlo Botto Poala, and White Milano Managing Director Brenda Bellei.
On this occasion, Fondazione Pistoletto organized a flash mob with 6 models wearing eco-sustainable clothes to create a link and connect fashion and art to sustainability and electric mobility.
During the flash mob of models, the New BMW i4, a new vehicle in our electrified range that is ideally in line with the theme of sustainability, was previewed as the night star.
Our BMW Product Genius provided product information and explained the technical details of the new electric car.
After the presentation of the new BMW i4, a standing cocktail dinner and live music performances were offered to our guests.
PARTNERS PRESENT:
Michelin-starred Chef Gianfranco Pascucci has prepared a special menu starting with research on local raw meat to offer our guests a unique experience.
Indeed, Fabrizio Fiorani, Starred Pastry Chef treated our guests to an exclusive chocolate tasting.
Event moderator Serena Autieri introduced the evening by introducing BMW Rome General Manager Gianluca Durante, BMW Italy Marketing Director Carlo Botto Poala, and White Milano Managing Director Brenda Bellei.
On this occasion, Fondazione Pistoletto organized a flash mob with 6 models wearing eco-sustainable clothes to create a link and connect fashion and art to sustainability and electric mobility.
During the flash mob of models, the New BMW i4, a new vehicle in our electrified range that is ideally in line with the theme of sustainability, was previewed as the night star.
Our BMW Product Genius provided product information and explained the technical details of the new electric car.
After the presentation of the new BMW i4, a standing cocktail dinner and live music performances were offered to our guests.
Michelin-starred Chef Gianfranco Pascucci has prepared a special menu starting with research on local raw meat to offer our guests a unique experience.
Indeed, Fabrizio Fiorani, Starred Pastry Chef treated our guests to an exclusive chocolate tasting.