Launch Event New BMW X1
September 28, 2022
On September 28, BMW Rome unveiled the New BMW X1 in its renovated, high-tech Urban Store on Via Barberini. Event moderator Serena Rossi introduced the evening, announcing BMW Italy President Massimiliano Di Silvestre and BMW Roma General Manager Salvatore Nanni. Guest of the evening was sports influencer Giulia Calcaterra, who represented the concept of dynamism and sportiness, two values that combine with the spirit of adventure of the new BMW X1.
The new Web App developed by BMW Rome to engage guests in attendance and interact with the New BMW X1 was presented during the evening. Our Product Genius provided product insights and explained technical information about the new car.
After the presentation of the New BMW X1, our guests were offered a culinary experience with a dinner organized by Michelin-starred chef Gianfranco Pascucci with a special menu starting with research on local raw materials to offer our guests a unique experience. In closing, a chocolate tasting was prepared by pastry chef Fabrizio Fiorani.
The new Web App developed by BMW Rome to engage guests in attendance and interact with the New BMW X1 was presented during the evening. Our Product Genius provided product insights and explained technical information about the new car.
After the presentation of the New BMW X1, our guests were offered a culinary experience with a dinner organized by Michelin-starred chef Gianfranco Pascucci with a special menu starting with research on local raw materials to offer our guests a unique experience. In closing, a chocolate tasting was prepared by pastry chef Fabrizio Fiorani.