Preview New BMW iX1
July 5–9, 2022
The preview of the new BMW iX1 took place July 5–9 inside the Urban Store in the heart of Rome. On this occasion, BMW Rome showed guests an exclusive preview of the New BMW iX1.
For the occasion, BMW Rome has developed a project dedicated to the new BMW iX1. 5 daily appointments during showroom opening hours and 4 aperitifs from 7–9 pm.
BMW Rome consolidated the brand’s focus on green issues. In addition, the presence of our Product Genius enabled guests to discover all the vehicle features and advantages of the new electric car.
For the occasion, BMW Rome has developed a project dedicated to the new BMW iX1. 5 daily appointments during showroom opening hours and 4 aperitifs from 7–9 pm.
BMW Rome consolidated the brand’s focus on green issues. In addition, the presence of our Product Genius enabled guests to discover all the vehicle features and advantages of the new electric car.